When promoting an affiliate offer to your online audience there are 5 important metrics to track to determine a successful campaign.
Smart affiliate marketers will analyze each metric given here after the promotion is over to determine future affiliate offers to promote.
Let’s get straight to it…
The number of clicks
One of the first metrics to track is the number of clicks.
If you have a high number of clicks and a low number of sales it could be that there’s a disconnect between the product and the consumer.
OK, that makes sense… but you might be thinking why did that happen?
A couple of things to check are …
The product may not be resonating with your audience.
Or…
The ad or email may not match up with the sales page or landing page.
If you don’t track the number of clicks you’re getting from your campaigns you’ll never know what to do to fix and get more sales.
This can usually be found very easily when you log into your affiliate platform that is being used to promote the offer like Warrior+, JVZoo or Clickbank.
The number of sales
Secondly, the number of sales that you make for each affiliate offer.
A pretty obvious one this – but you need to be sure that you track sales individually for each product you promote, not just total sales from everything you promote.
As an affiliate marketer you will want to figure out what types of offers resonate with your audience when planning future campaigns.
What works, what doesn’t – and why.
Earnings Per Click
Conversion rate or earnings per click (EPC) is another metric you should track
Here’s why…
When you’re promoting an affiliate offer you may have several different audiences that you promote that offer to…
Let’s say you have an email list, a Facebook audience and a Youtube audience.
You should be tracking the clicks and sales that come from each one. That will tell you 2 things.
First, you can see which products appeal to which audience – and so concentrate your efforts separately to each audience where they get best results.
And second, it will tell you which audience is the most responsive overall.
So if your email list is way out performing the other 2 audiences you’re going to want to focus on that, build a bigger list and make more sales in the future.
Paid advertising spend
If you’re using a form of paid advertising you’ll want to know the return you’re getting on the money you’ve spent per ad.
The reason is fairly obvious. If you’re getting a high number of sales with one ad as opposed to another…
You will want to stop the ad that’s under performing and increase the budget for the ad that is performing well.
Cost per click or per sale
The last one is cost per click/sale, this one goes hand in hand with return on ad spend.
Once you are aware of the cost per click or per sale you will have the ability to scale the campaign and make more sales.
These metrics will help you to know what types of offers do well with your audiences and which ones don’t.
Once you have an idea of which types of offers sell well to your audience then find more of those types of offers to promote.
I hope you found this short checklist useful – and if you have any other metrics that you track that I have missed out, drop a comment below 😉
